eMartin.net Tidbits

A Vanishing Magazine Market ?

From Fox Business on the Magazine Industry
with Dr. Samir Husni - “Mr. Magazine”, Matt Kinsman, Folio magazine and Dave Kansas, FiLife.com.

 The Web's Impact on Magazines

Jeff Jarves 10 Question we should all ask us

From the Future of Journalism lecture at The Guardian

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Mediennutzungszeit nach Medien
Source: Fleishman Hillard / Harris Interactive
more

Drupal Rocks Newspaper und Journalism Websites
from Drupal Rocks on Vimeo.

Ein Plädoyer für Musik 2.0 - Publishing und Distribution
von Gerd Leonhard - mehr

The other site of 'Not Wasting Paper' http://www.youtube.com/watch?v=EXzsqTFwV3Q
A disturbing look on us dumping eWast on the Poor ... with Michael Zhao at the Center on US-China Relation at the Asia Society

About the Asia Society

Live (Audio) Cast re:publica 2008

Link Livecast und Timeshift Mitschnitten (Metzwerk)

Die Programmübersicht re:publica 2008

10 Deadly Sins of B2B Publishing

Frank Anton's (CEO's of Hanley Wood) keynote at the 2008 FOLIO: Publishing Summit in Miami, is now online. Don't worry, he doesn't mean you, but all the other buddies in B2B publishing ... Video (35:37 Min.) from Foliomag.com Earlier entry The 10 Deadly Sins of B-to-B Publishing

Paul Woodward on B2B media trends in Asia

Our friend Paul Woodward (BSG Asia) tells Thomas Crampton about the B2B media scene in Asia ... 10:15 min.

Sam Zell Talk at the Chicago Tribune Staff Meeting

see how he trying to win his staff over, to cooperate and make it ...

Sam Zell's Talk at the Chicago Tribune from margaret on Vimeo.

Online Ad Spending Compared
UK leads the pack

UK advertisers spend according to the 'World Advertising Research Center' (WARC) about 33 GBP per person online. That matches the amount France, Italy and Germany combined.

Via Ofcom Report (12-Dec-2007)

New IBM Study: The End of Advertising as We Know It

Imagine an advertising world where…
- spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles
- a significant share of ad space is sold through auctions and exchanges
- Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.”
- Consumers self-select which ads they watch and share preferred ads with peers
- User-generated advertising is as prevalent (and appealing) as agency-created spots

More Readers Trading Newspapers for Web Sites
by RICHARD PÉREZ-PEÑA - The New York Times

THE circulation declines of American newspapers continued over the spring and summer, as sales across the industry fell almost 3 percent compared with the year before, according to figures released yesterday ... more

Circulation of WSJ.com climbs to 1 million
by Matthew Schwartz btobonline.com

According to the latest Audit Bureau of Circulations FAS-FAX report, total paid Wall Street Journal circulation (both print and online) is 2 million, a decline of 1.5% from a year ago. The decline reflects changes in The Wall Street Journal print edition during the last two years, ... more

MySpace and Google Join Forces to Launch Open Platform for Social Application Development
LOS ANGELES & MOUNTAIN VIEW, Calif.CA-GOOGLE/MYSPACE

MySpace, the world's largest social network, and Google, Inc. (NASDAQ:GOOG) today announced that they are joining forces to launch OpenSocial - a set of common APIs for building social applications across the web. The partnership spearheads an initiative to standardize and simplify the development of social applications.

The launch of OpenSocial is the first release of technical details for the forthcoming MySpace Platform. Starting tonight, developers can start writing applications for OpenSocial at http://code.google.com/apis/opensocial (later tonight) which the MySpace Platform will support at launch. More

Business Media Brands Need to Focus on Community, Not Medium
by Matthew Schwartz on btobonline.com

From the paidContent.org’s 'Future of Business Media Conference' Panel: "The overriding challenge for mainstream business media brands is to sharpen their focus on the communities they serve and, when it comes to executing new ideas, not pit one medium against another ..."

Facebook Deal Latest in Microsoft' Ad March
by Gavin O'Malley

Above all else, Microsoft is hoping that its stronger ties with Facebook through a $240 million investment for 1.6% of the company will provide sufficient inventory to fuel ad revenue growth. "This deal represents a major advertising syndication win," Kevin Johnson, president of Microsoft's platforms and services division, said on a Wednesday conference call.

It's that focus on advertising that is clearly driving every move Microsoft makes these days. Earlier this month, its chief executive Steve Ballmer said advertising would make up 25% of the company's total revenue within a few years ... In its fiscal year ending in June, Microsoft's online ad revenue rose 21% to $1.84 billion--still far short of Google's $13.3 billion in ad revenue during the same period ..." more

A Cautionary Tale for Old Media
via BusinessWeek (5-Nov-2007)

On Jan. 19, 1990, Robert D. Ingle, then executive editor of the San Jose Mercury News, wrote a remarkably prescient memo to his bosses at the newspaper chain Knight Ridder. Typing at night in his breakfast nook on an Apple II PC, he envisioned that a global information network would emerge, giving rise to all manner of online communities. And he proposed an online service, Mercury Center, aimed, his memo said, at "extending the life and preserving the franchise of the newspaper." ... more

Forget Platforms And Applications, Data Is The Real Asset On the Web
by Scott Karp at Publish2 Blog
Time to deconstruct the "platform" hype. On the face of it, developers' obsession with Facebook Platform makes no sense -- build an application on Facebook and you can reach 30 million users. Build it on the web, and you can reach 10 (even 20) times as many users. Platforms are commodities ... and the caravan is moving on

Der Daimler-Blog - Ein Blick hinter die Kulissen
von Joachim Niemeier at centrestage Blog
Nach Mercedes-Benz Island in Second Live and Mercedes-Benz Podcasts ... Mit viel Aufmerksamkeit ist in der Blogosphäre beobachtet worden, wie „Daimler-Blog“ an den Start ging. Markus Siepmann von der T-Systems Multimedia Solutions gibt Auskunft ...