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On Mobile

On Mobile

	TNS Infratest: Gender & Mobile Internet
Aus ihrer Mobile Internet Benchmarking Studie 2008 veröffentlichte tns infratest, was 161 weibliche und 449 männlichen Wesen so alles auf mobilen Plattformen treiben. Männer bis 30 können den Frauen das Wasser nicht reichen Frauen nutzen Mobile Internet Portale weniger häufig als die männliche Spezies nur beim Chatten sind liegen sie vorn und beim Suchen, Netzwerken und Wetterbericht checken mehr oder weniger gleich auf. Die Pressemitteilung von tns infratest
	DMA UK: Guides for Mobile Marketing
A series of 12 guides from the Direkt Marketing Association (DMA) UK. Topics - User Generated Content - Mobile TV - Mobile Social Media - Mobile Internet - MMS - Java Applications - Mobile Widgets - Mobile Ticketing and Coupons - Mobile Behavioural Targeting - Mobile Commerce and Payment - Location Based Services - Ad-funded Mobile Content intended to help educate direct marketers, but ... Free download individually or complete as ZIP-Archive via MobiAd News (link arrives via eMail)
	Die Wünsche der 'was-mit-Medien'-Menschen an ihr Mobile
Peter Turi fragte 20 Menschen, die beruflich was mit Medien machen, nach ihren Wünschen für das 'ideale Handy' ... hier Vergleicht man dies 'Wünsche' mit dem was Medien heute im Bereich Mobile machen (anbieten), wundert man sich nicht ...
	Mobile Social Networking Goes Mainstream
Mike Elgan recently wrote on computerworld.com that he beliefs that mobile networking will become the most important business technology since eMail ... within the next few years. Only two weeks later he is convinced that the tipping point of mobile business social networking is here. Why? A flood of announcements from major companies about new mobile social networking services like Visto, AT&T and Verizon, NewBay, Yahoo .... more
	zwei.null trends: Snapshoot Mobile Internet Nutzung in Deutschland
- 20 % tun es - 13 % planen es - 25 % sind interessiert (ab 14 Jahren) Und welche Anwendungen werden genutzt? via / more deutsche-startups.de
	BMW Marketing: Taking the Driver's Seat in Mobile Innovation
An informative, insightful interview (Part 1) with Marc Mielau, Head of BMW Groups's Marketing Innovation Department at MobiADNews.com Recommended read * Brands BMW, Mini, Rolls Royce
	15 Tips to create Value for Mobile
by Rudy de Waele's Keynote, Mobile Monday Amsterdam Watch the video ... and the slides together! | View | Upload your own via/more on momo amsterdam
	Dot Mobi is the fastest-growing web domain
via Tomi T Ahonen "... Dot Mobi has already sold a million domain names and is now the fastest-growing web domain category ..." more P.S. Actually, according to .mobi this number was already exited in June 08
	NAA: A Newspaper's Guide for Moving to Mobile
The American Newspaper Association (NAA) has published a webbased Guide on Moving to Mobile Introduction: Newspapers and the Mobile Future Mobile Content SMS Programs: Potential in 160 Characters or Less Wireless News: Small Sites, Big Returns How Newspapers Can Cell Themselves to Youth E-Readers: The Next Generation of the Printed Page Revenue Models Mobile Advertising: The Next Big Thing Hasn't Arrived (But It's On Its Way) Part 1: Capabilities and Challenges Part 2: Banners and 2D Codes Part 3: Classifieds, Videos and Other Formats The Tipping Point for Mobile Local Search A Little Too Personal: Privacy Concerns Dot Mobile Revenue Landscape 4 Case Studies The New York Times TBO.com The Cincinnati Enquirer Reuters Podcasts from Matt C. Jones (Gannett) Sharon Knitter (Cars.com) Statistics and Resources Btw, under Statistics you find the m:metrics stats on the I. Q 2008 for US and some major market in Europa. This are the figures for Germany via Martin Stabe
	MediaBistro Offers more Content & Event on Mobile
In addition to MobileContentToday.com, Mediabistro (Jupitermedia) announced yesterday Three new blogs Mobile Marketing Today Mobile Devices Today Mobile Apps Today and the event / tradeshow Mobile Content & Marketing Expo October 6 - 7, 2008 San Jose, CA via bigblog.com / b-to-b
	Hands-on with the Google Android
via The Register-Comms Earlier post Google launched Android, an Open Mobile Software Platform
	Juniper Research: in 2013 werden rund 2,1 Mrd. Mobiltelefonnutzer mit ihrem Mobile bezahlen
Nach der heute veröffentlichten, globalen Studie zum Mobile Payment Markt werden bis 2013 rund 2,1 Mrd. Mobile Subscriber für Digitale Güter per Mobile zahlen, die sie auf ihr Mobile herunterladen. Das seien u.a. für Musik, Tickets, Video, Infotainment und Games. Hier ein paar Highlights aus der Studie Highlights from the report include: • Users are forecast to make at least two payment transactions per month for digital goods by 2013 • typical transactions size will be between 3 - 5 USD • Nearly half of all mobile phone users will have bought digital goods at least once with their phones by 2013 • The two leading regions (Western Europe and Far East & China) will account for over 50% of the total digital goods gross transaction market value by 2013 Whitepaper: The Mobile Wallet (PDF, via Website, nach Registrierung)
	A Mobile Advertising Overview by IAB
Some see US Mobile Business still on the slow line, but actually, meanwhile it is on the fast track. This (basic) guide explains the opportunities of advertising in the fast growing mobile platform and might be helpful to marketer to understand the terms and grasp the idea. From the release notes: The document • Educates media companies, agencies, marketers and users about how advertising is currently implemented within the mobile platform • Explores the mobile platform as a viable part of the interactive advertising ecosystem • Includes case studies of mobile advertising campaigns designed to assist marketers and agencies in campaign execution. Das Mobile Advertising ECO-System Download here (PDF)
	Mobile Marketing Trends 2008
der Mobile Research Guide 2008 von den Kollegen Kirchner + Robrecht macht 10 (wichtige) Trends im Mobilen Internet aus. Digital:next nennt sie ... via/hier Dafür haben die Marktforscher 56 Studien ausgewertet. Ob die 'gefühlte' K+R Mitte die wahrscheinliche Zukunft ist oder jedenfalls nahe kommt? Die Varianzen sind nicht gerade klein ... so soll die Welt in Deutschland (bzw. das Werbevolumen weltweit) im Jahre 2011 aussehen: Hier könn(t)en Sie den Mobile Research Guide 2008 (kostenpflichtig) downloaden . Meine Meinung zu der gefühlten Zukunft in 2011 (zu den gewählten Beispielen) : Ziemlich weit daneben! Andere Mobile Themen auf diesem Blog.